We transformed an idea into a one-of-a-kind cinematic experience. From the imagination of María Paula Bolívar came a fictional character: an unstoppable detective, destined to face the invisible agents that damage hair —heat, sun, steam, and water.

To bring this story to life, we made her the protagonist of her own film and narrative video game, where each level represented a battle against these external agents. As she advanced, the detective discovered the key to defeating them: BTBH – Born To Be Heated, a product created to protect and empower the strength of hair.

The result was an innovative fashion film, an audiovisual piece that merges storytelling, aesthetics, and branding, designed to mark the official launch of the BTBH brand with a fresh, disruptive, and unforgettable visual language.